Stage 1
Stranger
- Right company
- Right buyer type
- Right decision-maker
- Relevant first approach
Exports Mastery by Consult Kriba
Already Have a Product? Build a Better Export Sales Process in 12 Weeks.
For Indian manufacturers and existing exporters who want to find the right overseas buyer companies, reach the right decision-makers, follow up properly, quote with clarity and move serious opportunities towards export sales.
12-week implementation
6 live Mastery sessions
6 bookable 1-to-1 reviews
Work on your actual business
Not a basic Export-Import course. Not a buyer-database offer. The focus is your export sales process.
12 WeeksStructured implementation
65 LessonsShort Reverse Sourcing Method videos
6 + 6Group Mastery sessions + bookable 1-to-1 reviews
₹20,000 + GSTCurrent participation fee
The real problem
You may be ready to export. But is your sales process ready?
Many businesses already have products, export knowledge, catalogues and buyer data. Sales still remain inconsistent because the process between finding a buyer and getting an order is weak.
Exports Mastery helps you turn scattered export activity into a clear sales process that your business can follow.
1
Wrong focus
You are not sure which market, buyer type or company deserves priority.
You are not sure which market, buyer type or company deserves priority.
2
Buyer data without conversations
You have contacts, but very few useful business discussions start.
You have contacts, but very few useful business discussions start.
3
Quotations without qualification
A buyer asks for price, you quote, and the discussion stops.
A buyer asks for price, you quote, and the discussion stops.
4
Follow-up without a system
Exhibition contacts, B2B portal enquiries and old leads are not tracked with clear next actions.
Exhibition contacts, B2B portal enquiries and old leads are not tracked with clear next actions.
5
No clear sales pipeline
It is difficult to see which buyers are new, interested, qualified, quoted or ready for negotiation.
It is difficult to see which buyers are new, interested, qualified, quoted or ready for negotiation.
The export sales journey
A company does not become your customer because you found its email address.
The buyer must move through stages. Your sales process should help you know what to do at each stage.
→
Stage 2
Interested Prospect
- Understand the requirement
- Ask useful questions
- Build trust
- Follow up with a next action
→
Stage 3
Customer
- Quotation
- Negotiation
- Payment and delivery terms
- Order and repeat business
This is why “find buyers” alone is not enough. Product, market, communication, commercial readiness, sales conversion and execution must work together.
What you actually build
You should finish with a working sales system, not only notes.
The program is designed around practical outputs for your own product, target markets, buyer accounts and active sales opportunities.
Product Opportunity Profile
Five-Country Market Matrix
Ideal Buyer Profile
Verified Buyer Account List
Buyer Marketing Kit
Export Costing Sheet
Deal Board
Order Execution Checklist
Example of the sales process you build
New
Interested
Qualified
Sample
Quote
Negotiation
Every live buyer should have a stage, a next action and a follow-up date.
Reverse Sourcing Method
Six Mastery Areas. One Export Sales System.
Each area solves one part of the sales process. Sales Conversion Strategy is the core conversion area, but it works only when the other five areas support it.
01
Product Mastery02
Market Genius03
Marketing Proficiency04
Legal & Commercial Know-How05 · CORE SALES
Sales Conversion Strategy06
Smooth Order ExecutionMastery Area 1
Product Mastery
Purpose: Turn your existing product into a buyer-relevant export opportunity.
Understand buyer applications, specifications, proof, five-country opportunity, competition, MOQ, samples, capacity and supplier readiness.
You build: Product Opportunity Profile, Five-Country Market Matrix, Buyer-Relevant USP, Supplier Readiness Assessment.
- Buyer applications and use cases
- Problems solved
- Demand drivers
- Specifications
- Technical requirements
- Quality parameters
- Certifications
- Testing requirements
- HS classification
- Product variants
- Competitor products
- Competing supplier countries
- Five-country comparison
- Tariffs and market access
- Buying seasons
- Sourcing cycles
- MOQ
- Samples
- Production capacity
- Lead time
- Backup supply
- Buyer-facing proof
- Buyer-relevant USP
Mastery Area 2
Market Genius
Purpose: Identify the right markets, buyer companies and decision-makers.
Move beyond country names. Define the buyer type, account criteria, company fit, buying cycle, culture and the people who influence purchase.
You build: Ideal Buyer Profile, Buyer-Market Map, Priority Account Criteria, Verified Buyer Account List.
- Priority-country selection
- Import demand
- Market growth
- Supplier countries
- Competition
- Tariffs and trade advantages
- Market saturation
- Distribution structure
- Importers
- Distributors
- Manufacturers
- Retailers
- Institutional buyers
- Ideal Buyer Profile
- Company validation
- Decision-makers
- Procurement roles
- Buying cycles
- Purchase frequency
- Sourcing season
- Buying triggers
- Business culture
- Payment expectations
Mastery Area 3
Marketing Proficiency
Purpose: Start useful conversations with the correct overseas decision-makers.
Prepare buyer-facing proof, personalised first contact, multi-channel follow-up and a simple way to track replies and next actions.
You build: Buyer Marketing Kit, Outreach Templates, Multi-Channel Sequence, Marketing Activity Tracker.
- Buyer-facing positioning
- Company credibility
- Catalogue and specification proof
- Decision-maker identification
- Personalised outreach
- Referrals
- Industry associations
- Chambers
- Exhibitions
- Delegations
- Buyer-seller meetings
- Overseas networks
- Multi-channel outreach
- First-contact messages
- Follow-up sequences
- Tracking replies
- Next-action dates
Mastery Area 4
Legal & Commercial Know-How
Purpose: Make the proposed sale compliant, commercially safe and profitable.
Connect regulations, costing, Incoterms, payment risk and documents directly to the buyer opportunity you are working on.
You build: Export Costing Sheet, Compliance Checklist, Document Checklist, Payment Risk Plan, Quotation Structure.
- HS classification
- Product-country regulations
- Certifications
- Testing
- Labels
- Packaging
- Rules of Origin
- Tariffs
- FTA considerations
- Product cost
- Packing cost
- Inland and international freight
- Bank charges
- Forex risk
- Margin
- MOQ
- Samples
- Incoterms
- Payment methods
- Buyer payment risk
- LC
- ECGC
- Insurance
- Pre- and post-shipment documents
Mastery Area 5 · Core Sales Focus
Sales Conversion Strategy
Purpose: Turn buyer interest into a managed opportunity and move it towards an order.
A reply is not a sale. Qualify the buyer, understand the need, handle the inquiry properly, quote with a purpose, negotiate, protect margin and keep the opportunity moving.
NewInterestedQualifiedSampleQuoteNegotiationWon / Lost
You build: Deal Board, Buyer Qualification Sheet, Inquiry Response Script, Negotiation Boundaries, Follow-Up Plan, Conversion Plan for Live Opportunities.
- Sales pipeline stages
- Lead qualification
- Buyer fit
- Need
- Authority
- Volume
- Timing
- Payment capacity
- Discovery questions
- Buying application
- Purchase season
- Sourcing cycle
- Inquiry evaluation
- Specifications
- Quantity
- Packing
- Delivery needs
- Sample requests
- Quotation strategy
- Pricing objections
- Negotiation
- Margin protection
- Payment negotiation
- Silent buyers
- Stalled opportunities
- Next-action discipline
- Quotation follow-up
- PO review
- Repeat-order planning
Mastery Area 6
Smooth Order Execution
Purpose: Deliver the confirmed order properly and protect the buyer relationship.
Plan the work from PO and PI to production, quality, shipment, documents, payment realisation, post-shipment closure and repeat order.
You build: Order Execution Checklist, Responsibility Tracker, Document Tracker, Post-Shipment Tracker, Repeat Order Plan.
- PO review
- PI
- Payment confirmation
- Buyer instructions
- Production planning
- Quality checks
- Packing
- Labelling
- Shipment milestones
- Freight booking
- CHA / forwarder coordination
- Customs
- Insurance
- Certificate of Origin
- Invoice
- Packing list
- Shipping bill
- BL / AWB
- Buyer updates
- Payment realisation
- EGM
- eBRC
- Claims
- Margin reconciliation
- Repeat order
- Referrals
12-week implementation journey
One business output at a time.
Each Mastery area runs for two weeks. The first week is for guided work and review. The second week is for implementation, checking assumptions and completing the output.
Weeks 1–2
Week 1 · Product Opportunity BaselineUnderstand buyer use, specifications, proof, capacity and present readiness.
Week 2 · Five-Country Opportunity & PositioningCompare markets and improve buyer-facing positioning.
Weeks 3–4
Week 3 · Buyer & Market MapDefine relevant buyer types, target companies and priority criteria.
Week 4 · Buyer Psychology, Cycle & CultureUnderstand how the target buyer sources, decides and purchases.
Weeks 5–6
Week 5 · Build Buyer Marketing AssetsPrepare the information and proof needed before systematic outreach.
Week 6 · Start & Manage Buyer ConversationsApply outreach and follow-up to real target accounts.
Weeks 7–8
Week 7 · Export Costing & Commercial ReadinessWork on costing, margin, MOQ, Incoterms and commercial structure.
Week 8 · Compliance, Documents & Payment RiskCheck destination requirements, documents and payment exposure.
Weeks 9–10
Week 9 · Deal & Buyer QualificationOrganise opportunities and decide where sales effort should go.
Week 10 · Inquiry-to-Order ConversionWork on inquiries, quotations, objections, negotiation and follow-up.
Weeks 11–12
Week 11 · Order Confirmation & Shipment PlanningPrepare from PO and PI through production, payment and shipment planning.
Week 12 · Shipment Closure & Repeat SalesPrepare post-shipment tracking, payment closure and repeat-order follow-up.
Live Week
Group Mastery Session + practical work + bookable 1-to-1 review.
Work on your business, get clarity and decide what needs to change.
Implementation Week
Complete the work, test assumptions and apply it to your actual market or buyer situation.
Finalise the output before moving to the next Mastery area.
Why this is different
This is not another Export-Import course.
A normal course can teach how exports work. Exports Mastery is designed to make you apply that knowledge to your own product, markets, target companies and live sales opportunities.
| Typical Export Course | Exports Mastery |
|---|---|
| Learn market research | Choose priority markets for your own product |
| Learn how to find buyers | Build your verified target-account list |
| Learn buyer communication | Start and review actual buyer conversations |
| Learn quotation preparation | Build your quotation around cost, margin and commercial conditions |
| Learn export sales | Track active buyers through a Deal Board and define the next action |
| Learn shipment documents | Build the execution checklist for your own order |
| Attend sessions and take notes | Complete practical business outputs during the 12 weeks |
From Consult Kriba case records
Why a structured sales process matters in real export situations.
These examples are shown without client names on this page. They describe cases already recorded by Consult Kriba.
Buyer acquisition
Valve manufacturer dependent on travel and exhibitions
When travel stopped during COVID-19, the manufacturer used a digital buyer-identification and sales approach instead of waiting for physical visits.
Recorded outcome: export order from Bangladesh with LC payment through digital channels.
Sales conversion
Experienced exporter with weak lead quality and conversion
The focus shifted from collecting more enquiries to qualification, structured follow-up and a clearer conversion process.
Recorded outcome: revenue doubled within one year after the sales process was systemised.
Commercial readiness
Automotive parts exporter handling many product costs
Manual costing across multiple products was slowing down quotation preparation and making pricing difficult to control.
Recorded outcome: the costing process was reduced to minutes with clearer, more competitive pricing.
Commercial results depend on each business, market, product and execution. These cases do not guarantee similar results.
Program support
You are not left with videos alone.
The program combines short lessons, live review and practical implementation support.
65 short RSM lessonsLearn the concept before applying it to your business.
6 live Group Mastery Sessions1st and 3rd Sunday at 5:00 PM IST.
6 bookable 1-to-1 reviewsReview your own implementation and business-specific questions.
Exports Mastery Exercise / Questionnaire AppWork through each area systematically instead of depending on memory.
Mastery Mastermind + practical templatesUse structured formats for common export-sales work.
WhatsApp group + community manager supportProgram coordination and implementation follow-up.
Is this for you?
Built for businesses that already have something serious to sell.
Strong fit
- Manufacturers seeking new overseas customers
- Existing exporters who want a more structured buyer-acquisition process
- Businesses receiving enquiries but converting too few into orders
- Exporters dependent mainly on exhibitions, B2B portals or referrals
- Teams with buyer databases but weak follow-up
- Businesses entering new international markets
- Owners who want visibility over the export sales pipeline
Not suitable if
- You are looking for a random product to start exporting
- You only want IEC or basic documentation training
- You expect guaranteed overseas orders
- You want a buyer list but do not want to do sales follow-up
- You are looking for a quick-money export opportunity
- You are not willing to do weekly implementation work
Program investment
Build a process your business can continue using after the 12 weeks.
You are not paying only for access to videos. The program is built around applying the Reverse Sourcing Method to your own export sales process.
✓
Not sure if it fits? Ask Consult Kriba on WhatsApp
Before you join: You should already have an established product or business and be ready to do the weekly implementation work.
Current participation fee
Join Exports Mastery
Standard listed value: ₹36,000 + GST
₹20,000 + GST
12-week Exports Mastery program
65 Reverse Sourcing Method video lessons
Exports Mastery Exercise / Questionnaire App
6 live Group Mastery Sessions
6 bookable 1-to-1 review sessions
Mastery Mastermind
Practical templates
Exclusive WhatsApp group
Community manager support
Proceed to the Exports Mastery enrolment page.
FAQ
Questions serious exporters usually ask
No. The main focus is export sales implementation. Export knowledge is covered where it affects your actual product, market, quotation, compliance, payment risk or order.
Yes, if buyer acquisition, follow-up or sales conversion is still inconsistent. Existing exporters can use the program to improve target-company selection, qualification, quotation, negotiation, pipeline management and repeat-order planning.
Yes, if you already have an established product business and are serious about building overseas sales. The program is not designed for someone who is only looking for a random product to start a business.
The program helps you build the process to identify relevant companies, validate accounts, identify decision-makers and start buyer conversations. You must also carry out the implementation work.
Buyer-company identification is part of Market Genius, but Exports Mastery is not a buyer-database service. The goal is to build a better target-company process, not only hand over a large list.
No. Exports Mastery helps improve the process that leads towards sales: readiness, account selection, conversations, qualification, quotations, negotiation, follow-up and execution. The final buying decision remains with the buyer.
The six Group Mastery Sessions are scheduled on the 1st and 3rd Sunday at 5:00 PM IST.
Yes. The program includes six bookable one-to-one review sessions for your implementation work and business-specific questions.
They can be used as buyer-connection channels inside Marketing Proficiency. They are methods, not the offer. The important question is whether you can identify the right buyer, start a relevant conversation and follow up properly.
AI and other digital tools can support research, buyer identification, analysis and communication where useful. But Exports Mastery is not an AI-tools course. The core focus is export sales capability.
The standard listed value is ₹36,000 + GST. The current participation fee is ₹20,000 + GST.
Your next step
Your export sales should not depend only on one exhibition, one B2B portal or one lucky enquiry.
Build a process that helps your business know who to target, what to ask, how to follow up, when to quote, how to negotiate and what to do after the order.
Current participation fee: ₹20,000 + GST