The major challenges of the manufacturers, traders, and Start-ups in Exports are finding genuine buying/importers leads and converting them into their customers and the legal requirements to ensure the smooth exports process. As there are numerous products and markets are there, general training or one-day workshop don’t provide required wholesome guidance to win in the business. Moreover, the guidance required by each business varies depending upon their experience, team, and circumstances.
Based on the challenges faced by the start-ups, manufacturers, traders, and exporters, Consult Kriba services combine the updated data analytics method and marketing techniques. Our service is one to one personalized and practical live sessions on current exports/imports trend. Each session will end with tasks to progress to the next stage in the business.
Exports Marketing Strategy Program:
This is 8 weeks program suitable for start-ups/traders/solo-preneurs who have good product sourcing and requires guidance in legal requirements, marketing, and sales. There are 2 schedules available:
i)Legal, Marketing and Sales:
II)Exports Marketing and Sales:
|Weeks||Sessions||Details||Outcome/Task for the week|
|week 1||Identifying the buyers||Checking the list of buyers from top importing countries||You will have the list of importers database.|
|Week 2||Making Email communication||Understanding market dynamics and preparing the content for the Emails||You will understand the context to be in the Email for first communication with the buyers.|
|Week 3||Social Media strategy||Using social media to promote the products||You will develop an actionable social media strategy to gain the visibility of their company|
|Week 4||Competitors Analysis and call follow-ups||Understanding your unique advantage over your competitors||You will explore the export strategies of your competitors and your uniqueness|
|Week 5||The website, Online and Offline Marketing, and funnels||A mix of marketing activities to convert leads||You will construct a set of actions to attract and convert leads to buyers|
|Week 6||Trade finance||Available financing option for trade and Exports||You will understand the eligibility, process, and uses of trade finance|
|Week 7||Trade fair strategy||Action plan to make trade fairs successful||You will develop a blueprint to utilize trade fairs to their export success|
|Week 8||Export sales||Getting P.O and Sales Order||By now, You will have replies from your prospects if the tasks are completed as per the guidance.|
Reverse Sourcing Mastery Program:
This is 12 weeks program suitable for start-ups who need guidance from product selection till executing the export order. The schedule as follows:
|Week 1||SWOT Analysis||Strength, Weakness, Threat, Opportunities analysis with respect to Exports||Understanding of key strengths and areas of concern, capabilities, and constraints|
|Week 2||Product Shortlist||Analysis of product sectors||Identification of the set of products that matches the SWOT analysis|
|Week 3||Product Selection||Selecting a product from the product sectors||Deciding on the best-suited product for exports|
|Week 4||STEEP Analysis for Product||Social, Technical, Economical, Environmental, Political factors affecting the exports of products||Understanding of exportability and risks involved in the exports of the selected product|
|Week 5||Export Potential Analysis using market analysis tools||Understanding the export potential for the product||Participants will choose the top potentials markets for the product and understand the reason behind choosing|
|Week 6||Market Study||Understanding market dynamics||Participants will understand the current trends and STEEP analysis of the market|
|Week 7||Export opportunity and obstacles, Documentation||Assessing the market suitability||Participants will have a complete understanding of major players of the market and segmentation|
|Week 8||Market entry strategies and execution||Ways to export to the selected markets||Participants will explore the entry strategies and process to the selected markets and competitors|
|Week 9||Website, Online and Offline Marketing and funnels||A mix of marketing activities to convert leads||Participants will construct a set of actions to attract and convert leads to buyers|
|Week 10||Social Media Strategy||Using social media to promote the products||Participants will develop an actionable social media strategy to gain the visibility of their company|
|Week 11||Trade fair strategy||Action plan to make trade fairs successful||Participants will develop a blueprint to utilize trade fairs to their export success|
|Week 12||Trade finance||Available financing option for trade and Exports||Participants will understand the eligibility, process and uses of trade finance|
Exports Marketing Consultation:
This service is suitable for manufacturers, traders and Exporters with marketing person/team (Team size 2 – 3) looking for expanding their exports to other markets. This service is for 6 months. We help the business to build an updated exports marketing and sales system that helps to generate the exports orders consistently without the fear of volatile market trends. We provide strategy, action plan, and hand-holding guidance.
Business Development service:
This service is the same as Exports Marketing consultation service. But the service period is for 1 year suitable for manufacturers with varied product lines and marketing teams (more than 3).
If you are interested in any of our service, please fill the enquiry form for a 30 minutes free consultation.