The major challenges of the manufacturers, traders, and Start-ups in Exports are finding genuine buying/importers leads and converting them into their customers and the legal requirements to ensure the smooth exports process. As there are numerous products and markets are there, general training or one-day workshop don’t provide required wholesome guidance to win in the business. Moreover, the guidance required by each business varies depending upon their experience, team, and circumstances.

Based on the challenges faced by the start-ups, manufacturers, traders, and exporters, Consult Kriba services combine the updated data analytics method and marketing techniques. Our service is one to one personalized and practical live sessions on current exports/imports trend. Each session will end with tasks to progress to the next stage in the business.

Exports Marketing Strategy Program:

This is 8 weeks program suitable for start-ups/traders/solo-preneurs who have good product sourcing and requires guidance in legal requirements, marketing, and sales. There are 2 schedules available:

i)Legal, Marketing and Sales:

WeeksSessionsDetailsOutcome
week 1Export Potential Analysis using market analysis toolsUnderstanding the export potential for the productParticipants will choose the top potentials markets for the product and understand the reason behind choosing
Week 2Market StudyUnderstanding market dynamicsParticipants will understand the current trends and STEEP analysis of the market
Week 3Export opportunity and obstacles, DocumentationAssessing the market suitabilityParticipants will have a complete understanding of major players of the market and segmentation
Week 4Market entry strategiesWays to export to the selected marketsParticipants will explore the entry strategies to the selected markets and competitors
Week 5The website, Online and Offline Marketing, and funnelsA mix of marketing activities to convert leadsParticipants will construct a set of actions to attract and convert leads to buyers
Week 6Social Media StrategyUsing social media to promote the productsParticipants will develop an actionable social media strategy to gain the visibility of their company
Week 7Trade fair strategy Action plan to make trade fairs successfulParticipants will develop a blueprint to utilize trade fairs to their export success
Week 8Trade finance Available financing option for trade and ExportsParticipants will understand the eligibility, process, and uses of trade finance

II)Exports Marketing and Sales:

WeeksSessionsDetailsOutcome/Task for the week
week 1Identifying the buyers Checking the list of buyers from top importing countriesYou will have the list of importers database. 
Week 2Making Email communicationUnderstanding market dynamics and preparing the content for the EmailsYou will understand the context to be in the Email for first communication with the buyers.
Week 3Social Media strategyUsing social media to promote the productsYou will develop an actionable social media strategy to gain the visibility of their company
Week 4Competitors Analysis and call follow-upsUnderstanding your unique advantage over your competitors You will explore the export strategies of your competitors and your uniqueness
Week 5The website, Online and Offline Marketing, and funnelsA mix of marketing activities to convert leadsYou will construct a set of actions to attract and convert leads to buyers
Week 6Trade finance Available financing option for trade and ExportsYou will understand the eligibility, process, and uses of trade finance
Week 7Trade fair strategyAction plan to make trade fairs successfulYou will develop a blueprint to utilize trade fairs to their export success
Week 8Export salesGetting P.O and Sales OrderBy now, You will have replies from your prospects if the tasks are completed as per the guidance.

Reverse Sourcing Mastery Program:

This is 12 weeks program suitable for start-ups who need guidance from product selection till executing the export order. The schedule as follows:

WeekSessionDetailsOutcome
Week 1SWOT AnalysisStrength, Weakness, Threat, Opportunities analysis with respect to ExportsUnderstanding of key strengths and areas of concern, capabilities, and constraints
Week 2Product ShortlistAnalysis of product sectorsIdentification of the set of products that matches the SWOT analysis
Week 3Product SelectionSelecting a product from the product sectorsDeciding on the best-suited product for exports
Week 4STEEP Analysis for ProductSocial, Technical, Economical, Environmental, Political factors affecting the exports of productsUnderstanding of exportability and risks involved in the exports of the selected product
Week 5Export Potential Analysis using market analysis toolsUnderstanding the export potential for the productParticipants will choose the top potentials markets for the product and understand the reason behind choosing
Week 6Market StudyUnderstanding market dynamicsParticipants will understand the current trends and STEEP analysis of the market
Week 7Export opportunity and obstacles, DocumentationAssessing the market suitabilityParticipants will have a complete understanding of major players of the market and segmentation
Week 8Market entry strategies and executionWays to export to the selected marketsParticipants will explore the entry strategies and process to the selected markets and competitors
Week 9Website, Online and Offline Marketing and funnelsA mix of marketing activities to convert leadsParticipants will construct a set of actions to attract and convert leads to buyers
Week 10Social Media StrategyUsing social media to promote the productsParticipants will develop an actionable social media strategy to gain the visibility of their company
Week 11Trade fair strategy Action plan to make trade fairs successfulParticipants will develop a blueprint to utilize trade fairs to their export success
Week 12Trade finance Available financing option for trade and ExportsParticipants will understand the eligibility, process and uses of trade finance

Exports Marketing Consultation:

This service is suitable for manufacturers, traders and Exporters with marketing person/team (Team size 2 – 3) looking for expanding their exports to other markets. This service is for 6 months. We help the business to build an updated exports marketing and sales system that helps to generate the exports orders consistently without the fear of volatile market trends. We provide strategy, action plan, and hand-holding guidance.

Business Development service:

This service is the same as Exports Marketing consultation service. But the service period is for 1 year suitable for manufacturers with varied product lines and marketing teams (more than 3).

If you are interested in any of our service, please fill the enquiry form for a 30 minutes free consultation.